Content marketing is a type of marketing that involves creating and sharing online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services. It is a strategic selling method where companies create and distribute educational and relevant content to attract and maintain an audience in hopes of gaining customers. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
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- Identify your target audience
- Define your goals
- Choose a content type
- Research relevant topics
- Create a content calendar
- Produce quality content
- Promote your content
- Measure your results
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