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Content writing is a style of writing that uses persuasion and other stylistic tactics to engage potential customers, especially in business. Content writing can be as short as a tagline for a photo or video, or as lengthy as an article or blog post for customers to read. The goal of content writing is to create awareness of a product or service through paid mediums such as digital media, and indoor / outdoor signage.

  • Identify your current consumer base
  • Build your marketing plan
  • Identify your goals
  • Select the tools
  • Review your existing resources
  • Audit and plan media campaigns
  • Execute your strategy