Video marketing refers to the use of video to market or promote your brand or offering on digital channels. It is a strategy that involves using videos to promote a brand’s message and its products / services to consumers across a variety of platforms. Video marketing is using video to market your product, increase engagement, and reach an audience more amenable to video than to text. It can foster an intimate bond between product and consumer in a way that text can’t, especially if businesses use people in their videos.
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Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world. Strategic video marketing considers your brands’ goals and metrics, as well as your customers’ location in the sales funnel. It is a valuable tool to have in a business’s digital marketing strategy, with 80% of video marketers satisfied with their return on investment after launching a video.
- Choose your target audience and find out where they spend their time.
- Connect with stakeholders to align on a plan for the video.
- Set a timeline and budget for your video.
- Choose the best platform to distribute your video on.
- Develop messaging and choose the right types of video for your personas.
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